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$Black and White Photoshop CS4 and Photoshop Lightroom

$47.00$46.95

In the highly anticipated second edition of this groundbreaking book, NAPP GURU award recipient and professional photographer Leslie Alsheimer and Adobe's own Bryan O'Neil Hughes show you everything you need to know to uncover the secrets to successful black and white conversion and printmaking.

This comprehensive reference will help you maximize your workflow with coverage of all of the relevant new features of Photoshop CS4 and Lightroom 2, including every stage of the black and white process from capture to printing. Along the way, you'll find in-depth explanations of key topics such as color management, optimizing your workspace, softproofing and calibration (both onscreen and for output), evaluating histograms, non-destructive editing, and much more.

New features in this edition include:

.In-depth coverage of workflow using the Bridge and Adobe Camera RAW components of CS4

.New recipes and tips for advanced black and white conversion

.Coverage of Lightroom and Photoshop integration features

.An overview of scanners and scanning your black and white film

.Advice on exposure essentials and how to apply the Zone System to your digital shooting

.A brand new chapter on black and white and creative image editing in Lightroom

Breathtaking color and black and white photographs, including Leslie Alsheimer's image which won the coveted Vincent Versace award at Photoshop World in 2008, will inspire you to expand your own creativity to limitless possibilities. This is the essential resource for any photographer shooting black and white in the digital age.

* The only book available that takes a head-on approach to creating stunning black and white shots with a workflow using the industry-standard software packages, Photoshop and Lightroom

* Packed with stunning, inspirational images that place the highly practical informative content in a visual context

* Written by Photoshop product manager and Lightroom evangelist Bryan O'Neil Hughes, and NAPP guru award winner Leslie Alsheimer

Contents

(from previous edition):

1) Color management for Black and White

2) Highest quality Capture: Workflow Phase I

3) Black and White in Lightroom: Workflow Phase II

4) Black and White in Photoshop

5) Image-editing in Photoshop

6) Printing

$Printing with Adobe Photoshop

$47.00$46.95

Photoshop users:

Ever feel like your printer is letting you down?

Sick of seeing the bright, saturated tones of photos on your monitor turn into washed-out, drab prints?

Frustrated by the lack of resources on this essential process?

If the answer to any of these questions is yes, then you really need “The Complete Guide to Digital Printing” by Tim Daly.

This essential resource is the only guide you'll ever need to printing with Photoshop. Acclaimed author and photographer Tim Daly brings a wealth of experience to this under-resourced topic, covering every aspect of the printing process using Photoshop. Not content with simply covering the software, Tim approaches the entire workflow. This means that right from the moment of capture, your photos are optimised for the highest print quality from Photoshop. Topics covered include image capture and management, file processing, creative emphasis, proofing, Photoshop print functions, color management (both input and output), printer hardware and software, and, of course, the actual printing.

Buy this book, and see an immediate difference to the quality of your prints. Authoritative, practical and comprehensive, this is a must-have for every photographer using Photoshop.

* Comprehensive one-stop guide to getting the highest quality print results using Adobe Photoshop CS4

* Written in a practical, jargon-free style by a working photographer and experienced author/educator on the subject of printing

* Also covers essential material on either side of the Photoshop workflow, including capture, and mounting

Contents

Section 1: Image management essentials

Section 2: Input colour management

Section 3: File processing essentials

Section 4: Creative emphasis

Section 5: Creative tonal change

Section 6: Creative colour change

Section 7: Creative print styles

Section 8: Creative print edges

Section 9: Experimental printing

Section 10: Proofing, preview and prediction

Section 11: Photoshop Print Functions

Section 12: Output colour management

Section 13: Using Printer Software

Section 14: Printer software functions

Section 15: Paper and ink essentials

Section 16: Hardware essentials

Section 17: Photolab services

Section 18: Online print services

Section 19: Walk-up and portable print services

Section 20: On-demand book services

Section 21: Special print services

Section 22: Print evaluation and presentation

Section 23: Mounting and storage

Section 24: References and resources

Common print problems

Suppliers

Glossary

$The Underwater Photographer 4e

$47.00$46.95

The award-winning third edition of 'The Underwater Photographer' dragged the topic kicking and screaming in to the digital age and with the fully updated fourth edition highly respected photographer and tutor Martin Edge takes you deeper in to the world of Underwater Photography.

Practical examples take you step-by-step through the basic techniques from photographing shipwrecks, divers, marine life and abstract images to taking photographs at night. Brand new chapters cover not only highly specialist Underwater Photography techniques such as low visibility/greenwater photography, but also the digital workflow needed to handle your images using the latest software such as Lightroom.

Packed with breathtaking images and an easy to read style honed from over twenty years of diving photography courses, this book is sure to both educate and inspire underwater photographers of all skill levels.

* Beautifully illustrated throughout with inspirational full colour underwater images – and the lowdown on how they were taken

* Covers the highly respected philosophy of the 'Think & Consider' system

* Full of practical tips on how to get the most from your equipment

$Ultimate Adobe Photoshop CS4 for Photographers

$60.00$59.95

Description

Professional commercial photographer and digital imager Jeff Schewe (based in Chicago, USA) has teamed up with best-selling Photoshop author Martin Evening to provide advanced Photoshop users with never before seen tips and techniques.

Building on Martin Evening's successful Adobe Photoshop for Photographers series of titles, this new guide takes Photoshop users to further depths exploring the power of Photoshop CS4. Highly visual, with clear, step-by-step tutorials, this advanced guide will appeal to those who want to take Photoshop beyond the boundaries.

In this first edition, Martin Evening and Jeff Schewe each describe in detail how to carry out some of their favorite Photoshop image editing and retouching techniques – many of which are illustrated using photographs are taken from real-life professional shoots. The techniques described here don't just show you clever things you can do in Photoshop, they show how you can use Photoshop in a professional context, meeting the demands of art directors and how to meet tricky briefs.

But don't be put off by the thought that this is a book for advanced professional Photoshop users only. A lot of the tips and techniques shown in this book are easy to learn and clearly explained throughout.

* Become a Photoshop master with teaching from the dream team of professional photographers, Martin Evening and Jeff Schewe

* Unique, step-by-step tips and tricks will ensure your images stand above the rest

* Learn how to process your photos better using Camera Raw and Photoshop, plus the art of making great prints.

3D TECHNOLOGY IN FINE ART AND CRAFT

$51.00$50.95

The possibilities for creation are endless with 3D printing, sculpting, scanning, and milling, and new opportunities are popping up faster than artists can keep up with them. 3D Technology in Fine Art and Craft takes the mystery out of these exciting new processes by demonstrating how to navigate their digital components and showing their real world applications. Artists will learn to incorporate these new technologies into their studio work and see their creations come to life in a physical form never before possible. Featuring a primer on 3D basics for beginners,interviews, tutorials, and artwork from over 80 artists, intellectual property rights information, and a comprehensive companion website, this book is your field guide to exploring the exhilarating new world of 3D.

  • Follow step-by-step photos and tutorials outlining the techniques, methodologies, and finished products of master artists who have employed 3D technology in new and inventive ways
  • Learn how to enlarge, reduce, and repurpose existing artwork and create virtual pieces in physical forms through a variety of mediums
  • Research your options with an accessible list of pros and cons of the various software, 3D printers, scanners, milling machines, and vendors that provide services in 3D technology
  • Listen to podcasts with the artists and learn more tips and tricks through the book’s website at www.digitalsculpting.net

Adobe Photoshop CS3 A-Z

$36.00$35.95

Find solutions quick with this accessible encyclopedic guide. Conveniently organized in a clear A-Z format, this illustrated ready reference covers every action you are likely to make as a photographer. You'll never want if far from your side while you work with Photoshop. It covers all of Photoshop's mass of tools concisely in an intuitive, colorful layout.This visual resource is the ideal companion to every Photoshop book on your shelf. Associate website www.Photoshop-A-Z.com features matching video tutorials for each step-by-step tutorial. For Photoshop users at all levels, it covers everything from the everyday to the hidden features you need in a pinch.Author: Philip Andrews314 Pages

Adobe Photoshop CS6 for Photographers, 1st Edition

$71.00$70.95

Adobe Photoshop CS6 for Photographers, 1st Edition

A professional image editor’s guide to the creative use of Photoshop for the Macintosh and PC


Print Book


Author : M Evening


Published: 11 May 2012


Imprint: Focal Press


ISBN: 9780240526041



The most comprehensive guide to Photoshop, fully updated to cover all new features


Description



Renowned Photographer and Photoshop hall-of-famer, Martin Evening returns with his comprehensive guide to Adobe Photoshop. Now in its tenth edition, this acclaimed work covers everything from the core aspects of working in Photoshop to advanced techniques for refined workflows and professional results. Using concise advice, clear instruction and real world examples, this essential guide will give you the skills, regardless of your experience, to create professional quality results. A robust accompanying website features sample images, tutorial videos, bonus chapters and a plethora of extra resources. Quite simply, this is the essential reference for photographers of all levels using Photoshop.

Adobe Photoshop Elements 10 for Photographers

$58.00$57.95

Description


With a new edition of this best-selling guide to Photoshop Elements, Philip Andrews takes his comprehensive coverage further than ever before. Using a perfect blend of colorful images and helpful screen shots, Adobe Photoshop Elements 10 for Photographers covers every function and feature of Elements 10. Whether you are a new user wanting to take your first steps into the world of digital image editing, or a seasoned pro looking for professional-quality results from your images, this expert guide will help you get up to speed.


Starting with the basics of importing and organizing your images through to the essentials of image adjustments and corrections, Adobe Photoshop Elements 10 for Photographers builds up your skills before moving on to more advanced techniques. Complex topics such as effectively working with layers and filters, creating panoramas, and outputting your images for web and print will have you pushing your images and creativity further than ever before. Completed by a series of small projects to put your new skills to the test, this book covers it all!


Incorporating general photography tips along the way, Philip Andrews has geared this essential guide towards the digital photographer and all your needs.




  • Packed with images and screen shots to show you how to get the most out of your images



  • Written by Adobe Ambassador and Elements expert Philip Andrews



  • Tutorials and professional examples show you how to put your new skills to the test in the real world

Adobe Photoshop Elements 8 for Photographers

$60.00$59.95

If you're new to Elements and need a complete overview of each feature and function, you'll find exactly what you're looking for here: step-by-step instructions covering every aspect of Elements, accompanied by helpful screenshots and colorful images. If you're a more experienced user, you'll find Philip's signature advanced tips and techniques invaluable as you stretch the power of Elements beyond what you previously thought possible. From basic techniques such as importing files and performing simple image edits to more complex projects such as creating scrapbooks, making panoramas, and working with raw files, it's all covered in this comprehensive guide from one of the industry's premier Elements experts, and always in the context of creating great photographs first and foremost.

ADOBE PHOTOSHOP ELEMENTS 8: MAXIMUM PERFORMANCE

$53.00$52.95

Using a unique combination of step by step projects, movie tutorials and sample images, Mark Galer guides the reader through the most powerful photo editing tools that Elements has to offer. Discussing and demonstrating the skills and know-how to create professional-quality results with this budget-priced software. Whether optimizing photographs for printing, enhancing images for maximum impact, or creating impressive, seamless montages, this book will enable any aspiring digital professional to get the maximum performance from the credit crunch approved software.

Advanced Photoshop Elements 7 for Digital Photography

$47.00$46.95

This essential guide for intermediate/advanced photographers has now been fully updated for Elements 7.

Bestselling author and Elements guru Philip Andrews turns his expansive knowledge to this powerful application, delivering, once again, a practical approach in a crystal-clear writing style.

Audio Postproduction for Film and Video, 2nd Edition

$55.00$54.95

Audio Postproduction for Film and Video, 2nd Edition

After-the-Shoot solutions, Professional Techniques,and Cookbook Recipes to Make Your Project Sound Better


Print Book


Author : J Rose


Release Date: 13 Oct 2008


Imprint: Focal Press


ISBN: 9780240809717


After-the-shoot solutions, professional techniques, and cookbook recipes to make your project sound better.


Key Features


* Popular DV Magazine columnist Jay Rose makes it easy to improve your soundtrack
* Includes “cookbook recipes”–step-by-step solutions for common audio processing operations
* One-hour audio CD includes platform-independent diagnostics, demonstrations, and tutorial tracks to load into your NLE


Description


New to this edition:
* Learn how many Hollywood techniques–previously impractical on video–can help solve problems on smaller productions
* Expanded cookbook recipes section
* Technically updated throughout

Make your soundtracks as good as your pictures with this compendium of professional audio techniques that can be adapted to desktop post. Specializing in sound after the shoot, this book features many practical examples, cookbook recipes, and tutorials. Audio theory, when necessary, is presented in plain English with plenty of visual analogies.

FAQs, full explanations, and from-the-trenches tips address the complete range of processes from wiring and hardware to testing the final mix. The one-hour audio CD features platform-independent diagnostics, demonstrations, and tutorial tracks. Novices will learn how to improve their soundtrack–even after the actors have gone home. Experienced producers will learn how to solve technical and creative problems quickly.

You’ll get recipes and step-by-step instructions on how to:
* build an efficient and reliable audio post setup
* plan and budget a good soundtrack
* get sound into your NLE without losing quality or sync
* edit voices and music
* record Foley and ADR
* find music and use it effectively
* find and create your own sound effects
* shape sounds with equalization, reverb, noise reduction, and more
* produce the final mix
* test the final product for various media


Readership


Digital video professionals producing event, corporate, narrative, and broadcast pieces; audio postproduction professionals

AVID UNCUT: WORKFLOWS / TIPS / TECHNIQUES FROM HOLLYWOOD PROS

$57.00$56.95

Leverage the full power of Avid Media Composer with this essential guide from an Avid guru. Master timesaving tricks and techniques that utilize the latest Media Composer features and state-of-the-art workflows. Learn the secrets of the postproduction professionals from box office blockbusters like Harry PotterI am LegendDark ShadowsMen in Black IICharlie’s Angels42, and The Last of the Mohicans, as well as primetime hits likeSMASHBig Bang TheoryWeedsThe Mindy Project, and MythBusters.

In Avid Uncut, Steve Hullfish taps into the expertise of the world’s top editors to share in-depth, behind-the-scenes secrets and best practices that will boost your editing and color correction skills to the next level. Five distinct sections cover:

  • Pre-post, including discussion of metadata, prepping ScriptSync, decomposing, and more
  • Settings, with tips on keyboard optimization, bin settings, and import/export settings
  • Off-line workflows on trimming, multicam editing, using Phrasefind, audio, and stereoscopic 3D
  • Effects, such as 3rd party plugins, 3D warp effects, and Animatte
  • On-line workflows for efficiently and beautifully finishing your work, including step-by-step tutorials for RED and ARRI Alexa workflows

Also featured are extensive tips dedicated to helping FCP editors switch over to Avid, as well as a companion website (www.focalpress.com/cw/hullfish) loaded with video tutorials of the techniques discussed in the book and project files, including RED and ARRI Alexa footage, that turn Avid Uncut into an invaluable, hands-on workshop!

Basic Lighting Worktext for Film & Video

$86.00$85.95

Basic Lighting Worktext for Film and Video guides the film and video student through a series of readings, exercises and projects designed to provide the fundamentals of light science. In addition to up-to-date descriptions of equipment and tips on how to use it properly, the book provides numerous set-ups that illustrate the techniques and thoughts behind proper studio and location lighting.From this book, you will learn:* The fundamentals of light and electricity in film* The fine distinction of lighting for video versus lighting for film* How to identify and filter sources such as daylight, tungsten, fluorescent, arc, HNI and industrial discharge lamps* The use of lensed and open-faced lighting fixtures* How to modify with barndoors, scrims, snoots, nets, cookies, and other accessories* Variations on the basic three-point lighting setup* The duties of each member of a lighting unit* How to light night exteriors, day interiors, and campfires* High-key, low-key, and modulated value lighting* How to scout locations, plan lighting, plots, and pre-rig sets

Basic Photographic Materials & Processes, 3E

$86.00$85.95

In order to develop your artistic skills to the best of your ability, you first must understand the science and the fundamentals of photography. Whether you are a student of photography or a seasoned professional, this thoroughly updated edition of the classic text Basic Photographic Materials and Processes will provide all of the scientific information that you need. Full color throughout for the first time, this third edition covers new topics including digital resolution, digital sensor technology, scanner technology, color management, and tone reproduction.

Basics of Video Sound 2E

$41.00$40.95

Now fully updated to reflect the latest advances, the second edition of Basics of Video Sound is a primer for anyone wishing to learn about recording sound. It describes the principles and processes involved in obtaining professional results in educational, training and corporate environments.Assuming little prior knowledge, this book covers everything from how to choose a microphone and obtain the best quality recordings, to editing the results for the final screening. It features:- the latest advances in the use of disc and minidisc systems, computer based editing in audio post production- coverage of studio and location work- descriptions of the role of each crew member – full explanations of technical terms- health and safety precautions- practical advice on the equipment available and how to use itBasics of Video Sound aims to provide the reader with a rapid understanding of what is actually a complex process, without getting too bogged down in technical terms. It is equipment non-specific and references to technical matters are only included where necessary to understanding, for example a short explanation of the electricity and physics that is needed in order to become a good sound recordist.A basic introduction for anyone approaching the subject for the first time. All technical terms are explained in full. Offers practical advice on health and safety precautions as well as equipment and its use

Canon EOS Digital Rebel Xsi/450D

$24.00$23.95

Just bought a Canon EOS Digital Rebel XSi/450D and looking to combine practical know-how with inspiration? This one-stop, easy-to-read guide covers all the basic functions of the camera, and everything beyond.For the basics, turn to the quick start guide, which will get you up and running in five minutes.For an understanding of your camera's many controls and features, check out the section called “;The Camera.”; If all you need is a quick explanation, you'll find it. If you're looking for the Whole Story, you'll find that, too. Settings that affect how your pictures look are accompanied by full-color examples that show you exactly what you can expect. This section also covers the camera's menus, playback features, memory, and power sources.

Canon EOS Digital Rebel XS/1000D Focal Digital Camera Guide

$24.00$23.95

Just bought a Canon EOS Digital Rebel XS/1000D and looking to combine practical know-how with inspiration? This one-stop, easy-to-read guide covers all the basic functions of the camera, and everything beyond.

Inside, you’ll find detailed explanations of every control and every feature, including full-color illustrations showing how changing each setting will affect your photos. But this book’s greatest strength isn’t its focus on the camera; it’s the detailed, easy-to-follow instruction it offers on using your camera to take superior photographs. The lens, the subject matter, the light €”all these variables are covered in depth, and always in the context of the Canon EOS Digital Rebel XS/1000D.

CINEMA 4D 11 Workshop

$63.00$62.95







CINEMA 4D 11 Workshop


By Arndt von Koenigsmarck


336 pages
Trim Size 7 7/16 X 9 11/16 in
Copyright 2008



Description

Model, texture and animate with Cinema 4D 11 using the techniques and tips provided in Cinema 4D 11 Workshop. Starting with all of the basic concepts, functions, and tools – follow along to the workshop tutorials that deliver a hands-on knowledge of the new R11 toolset as well as the returning advanced features. The companion website provides all of the required tutorial media from the projects in the book so that you create your own working models and animations.



 


Readership

3D artists; 3d modelers; 3d animators; motion graphics artists; game artists


Contents

Short Projects; Advanced Workshops; Animation Techniques; Character Animation


Author Information

By Arndt von Koenigsmarck, Owner of the Vreel 3D Entertainment production studio in Germany, a member of the CINEMA beta-team, and a freelance trainer for MAXON products. He develops CINEMA 4D plug-ins and serves as a forum community leader for creativecow.net and other German CINEMA 4D discussion boards.

Concert and Live Music Photography

$36.00$35.95

Concert and Live Music Photography


Pro Tips from the Pit


By J. Dennis Thomas


Published February 2nd 2012 by Focal Press – 255 pages


If you’ve ever wanted to take dynamic and vibrant digital photos of your favorite band in concert, but aren’t sure how to tackle such obstacles as approaching the stage, tricky lighting situations, or even what equipment to use, then look no further! Concert and Live Music Photography is a comprehensive guide to shooting live music performances, providing you with the right information on equipment, camera settings, composition, and post-processing to get the best out of each performance shot. J. Dennis Thomas, whose work has appeared in such magazines as Rolling Stone, SPIN, and Country Weekly, shares tips on lighting, common problems, etiquette, and recommended camera settings for shooting in a variety of different venues, including clubs, bars, outdoor concerts, theatres, stadiums, and arenas. He also explains how to get the right credentials to get you closer to each performance.


Jam packed with over 160 photos from today’s top concerts, this book will not only give you the information you need to start taking rockin’ photos of your favorite musicians, but will spark your creativity when you’re anticipating the next shot.


For the on-the-go photographer, a cool companion website features additional tips, venue troubleshooting, and an equipment checklist when you need to think on your feet while running to another gig.


Chapter 1: Gear


Chapter 2: The Basics


Chapter 3: Clubs, bars, and small venues


Chapter 4: Outdoor Concerts


Chapter 5: Theaters


Chapter 6: Stadiums, Arenas, and Amphitheaters


Chapter 7: Backstage and Offstage


Chapter 8: Etiquette


Chapter 9: Composition and Framing tips


Chapter 10: Editing your photos


Chapter 11: Credentials & Marketing


 

Content Rights for Creative Professionals / Copyrights and Trademarks in a Digital Age

$70.00$69.95

Access to the most up-to-date copyright and trademark information. Provides a firm understanding of the principles underlying the ownership and use of content. Content Rights for Creative Professionals is for professionals and students working in all areas of media (film/video, photography, multimedia, web, graphics, and broadcast) who need to know what the law requires and how they should properly utilize copyrights and trademarks. This book outlines critical concepts and applies them with explanations in real-life applications, including many cases from the author’s own practice as well as those of various media professionals. This 256 page text is a practical guide designed to provide its reader with a firm understanding of the principles underlying the ownership and use of content, so that when questions arise, they will be able to make correct, well-informed decisions—whether concerning their personal works, or works of others that a company wishes to copyright or trademark. In addition, the reader will be more capable of exercising sound judgment in structuring employment and contract relationships and of acquiring and/or licensing works, which are at the core of the business of communicating. CONTENTS: Copyright; Trademarks; The Internet; Work for Hire; Content and Broadcasting; Content and Cable, Satellite, and Telephone Industries; Free Lancing; Trade Secrets and Patents; Case Studies; Glossary of Terms; Tips; Checklists; Forms

Copper Plate Photogravure

$72.00$71.95

by David Morrish and Marlene MacCallum. Copper Plate Photogravure describes in comprehensive detail the technique of traditional copper plate photogravure as would be practiced by visual artists using normally available facilities and materials.

Copper Plate Photogravure describes in comprehensive detail the technique of traditional copper plate photogravure as would be practiced by visual artists using normally available facilities and materials. Attention is paid to step-by-step guidance through the many stages of the process. A detailed manual of technique, Copper Plate Photogravure also offers the history of the medium and reference to past alternative methods of practice

Creative DSLR Photography

$40.00$39.95

Amongst the wealth of books aimed at helping you to understand and use your camera equipment and software, Creative DSLR Photography is a rare gem that focuses on the real art of photography and the creative, design and composition skills needed to take your work to the next level.

Beginning with the basics of visualization and perception, the book gives clear guidance on how to interpret a scene, define a subject and develop a personal style. It covers the key creative factors to be considered pre-capture, whilst shooting and post-capture, taking a practical approach and offering valuable pointers that you can incorporate into workflow immediately to dramatically improve results.

Creative Workflow in Lightroom

$60.00$59.95

Adobe’s Lightroom has emerged as a must-have software due to its powerful editing tools and time saving organizational capabilities but how you establish a personalized, creative workflow that optimizes this technology, your time, and your art eludes most photographers. Jason Bradley, award-winning photographer and Lightroom pro, shares the answers to these questions in this practical and easy to follow guide that taps into the “how” and the “why” of a professional photographer’s creative workflow in Lightroom.

Bradley will show you how all workflows can be simplified into three steps: establishing, managing, and rendering the file, alongside stunning photographs and explanations from his own experiences. This book will not only teach you how to work within Lightroom but, ultimately, how to make Lightroom work for you.

Digital Graphic Design

$82.00$81.95

by Ken Pender. This book is a guide to creating a wide range of graphic effects, from scanning and manipulating photographs to exciting 3D graphics and the creative use of typography. Written for both PC and Mac platforms. Comprehensive, cross-platform, DIY guide to the creation of a wide range of graphic effects: from the scanning and manipulation of photographs to exciting 3D graphics and the creative use of typography. Benefit from a design professional’s experience, not the software vendors! Part one leads you through a summary of the rapid advances in graphic design software and hardware now available to the PC or Mac user, followed by a structured overview of the rich array of resources to the digital designer in the form of drawing, painting and 3D applications, clipart, photolibraries, scanned images, digital photographs and new Internet sources. Part Two is structured in the form of a series of Workshop sessions. Each session explains in simple language the methods and techniques used to create the wide variety of over 300 graphic design examples included in the book. The examples are based on a wide range of popular PC and Mac applications, covering vector drawing, painting, scanning, photoeditng, use of special effect filters and the creation of 3D effects. Ken Pender is a freelance graphic arts professional. He has also worked for 25 years with IBM and was Manager of their European Computer Integrated Manufacturing Technology Centre in Germany. Part 1 – Materials and tools; Raw materials; Drawing tools; Painting tools; Scanning and Photoediting; 3D tools; Part 2 – Workshop; Lines and shapes; blends and contours; perspective and enveloping; Three dimensional effects; Type; Image manipulation; Filters and special effects; Painting; Summary; Glossary. Illustrated in B&W. Softbound. 8-1/4 x 11-5/8″. 323pp.  ISBN 0-240-51477-7

Digital Landscape Photography

$30.00$29.95

Photographing landscape with a film camera is different than with a digital camera. There are several books on the market that cover landscape photography but few of them are specifically for the digital photographer. This book is what you are looking for!

Digital Photo Assignments

$42.00$41.95

This collection of more than 40 photo assignments is designed to help all students?from beginning freshmen to experienced seniors?improve or reinvigorate their work and reach their full potential as photographers. Whether you are building a syllabus for your first photography class, revitalizing assignments for your students, or looking to add DSLR video, workflow, or color correction to your class, you will find a wealth of ideas in this wonderful working guide. The assignments begin with using the camera, and progress through learning composition and lighting, working in genres, building a portfolio and more.

Digital Photography Best Practices and Workflow Handbook

$47.00$46.95

Managing your digital photos can be one of the most unavoidable headaches. With so many existing workflow practices based on specific software rather than a universal view of the entire image file processing ecology, you need something that can make the process less overwhelming. Patricia Russotti and Richard Anderson provide you with the best workflow practices for planning and capturing to archiving you digital photography and everything in between. This easy-to-follow design paired with detailed charts and beautiful photos will give you the tools you need to perfect your workflow. This handbook is software version independent and focuses more on the key fundamentals that are a constant from software to software.

Digital Signage Software, Networks, Advertising, and Displays: A Primer for Understanding the Business

$61.00$60.95

Digital Signage


Software, Networks, Advertising, and Displays: A Primer for Understanding the Business


By Jimmy Schaeffler


Published April 7th 2008 by Focal Press – 296 pages


Digital Signage gives you macro and micro views of the burgeoning digital signage industry. Whether you are looking for new opportunities or to expand your business, with this book you will be able to clearly understand and accurately analyze the developments, trends and projections. As part of the NAB Executive Technology Briefing series, this book features the future impact of the technology across many different industries and platforms. Explanations of hardware such as displays, servers, and PCs, software such as dynamic on-screen content and software management programs, and technologies like systems integrations and network infrastructures are all covered.

DIRECTING: FILM TECHNIQUES AND AESTHETICS, 5TH EDITION

$70.00$69.95

This comprehensive manual has inspired tens of thousands of readers worldwide to realize their artistic vision and produce well-constructed films. Filled with practical advice on every stage of production, this is the book you will return to throughout your career.

Directing covers the methods, technologies, thought processes, and judgments that a director must use throughout the fascinating process of making a film. The core of the book is the human, psychological, and technical knowledge that every director needs, the enduring elements of the craft that remain vital.

Directing also provides an unusually clear view of the artistic process, particularly in working with actors and principle crew to achieve personally expressive storytelling and professionalism on any budget.

Directing explores in detailed and applicable terms how to engage with the conceptual and authorial sides of filmmaking. Its eminently practical tools and exercises show how to: discover your artistic identity; develop credible and compelling stories with your cast and crew; and become a storyteller with a distinctive voice and style.

The companion website includes teaching notes, dozens of practical hands-on projects and film study activities to help you master technical and conceptual skills, film analysis questionnaires, and all the essential production forms and logs.

New to the fifth edition

* Virtually every chapter has been revised, updated, and re-organized for a streamlined and integrated approach.

* Expanded sections on the basics of drama, including thorough analyses of recent films

* Discussions of the director’s approach to script analysis and development

* New discussion exploring the elements of naturalistic and stylistic aesthetic approaches.

* New discussion on the narrative power of lighting and the lens – including many recent film examples for shot size, perspective, focus and exposure

* Greater emphasis on the implications of composition, mise-en-scène, continuity shooting and editing, long take shooting, point-of-view sequences, and camera handling

* Expanded discussion of collaboration between the director and principle creative crew

* Updated coverage of workflow and comparative advantages to digital or film acquisition

* New section on film production safety, set protocol and etiquette

DJ Skills – The essential guide to Mixing and Scratching By Stephen Webber

$35.00$34.95

288 pages
Trim Size 7 1/2 X 9 1/4 in
Copyright 2008
USD 29.95, Softcover, Reference


Key Features


  • In-depth interviews with the best DJ’s for their genre offering insight, tips and techniques

  • Covers the hottest new trends- DVD video mixing, effects, computerised DJ

  • CD with audio samples features US National DCM champion DJ Perseus to demonstrate techniques


    Description

    DJ Skills: The Essential Guide to Mixing & Scratching is the most comprehensive, up to date approach to DJing ever produced. With insights from top club, mobile, and scratch DJs, the book includes many teaching strategies developed in the Berklee College of Music prototype DJ lab.

    From scratching and mixing skills to the latest trends in DVD and video mixing this book gives you access to all the tools, tips and techniques you need. Topics like hand position are taught in a completely new way, and close-up photos of famous DJ’s hands are featured. As well as the step-by-step photos the book includes an audio CD to demonstrate techniques. This book is perfect for intermediate and advanced DJs looking to improve their skills in both the analogue and digital domain.



    Readership

    Intermediate DJs who wish to delve deeper into certain skills, and hear what some of the many high-profile professionals featured in the book have to say about these topics. People with a little bit of experience on DJ gear (bedroom DJs), those with an interest in the art itself, Music Fans

  • Drawing and Rendering for Theatre, 1st Edition

    $63.00$62.95

    Drawing and Rendering for Theatre, 1st Edition

    A Practical Course for Scenic, Costume, and Lighting Designers


    Print Book


    Author : C Rowe


    Published: 28 Jun 2007


    Imprint: Focal Press


    ISBN: 9780240805542


    Key Features


    *Beautiful four color book!
    *Learn the drawing and painting skills you need to express your costume, lighting, or scenery ideas
    *Examples of drawings critiqued for improvement
    *Samples of professional design renderings


    Description


    As a theatrical designer, it is vital for you to be able to develop your drawing skills to create renderings that can effectively communicate your visual idea. Drawing and Rendering for Theatre starts with the fundamentals of drawing, moves to the types of media, and finishes with specific exercises in each section that will make you more proficient. By the end of this book, you will be versatile enough to be able to create renderings in all areas of theatrical design!

    Drawing and Rendering will teach you:
    •How to develop good drawing habits from the start
    •About composition
    •How to draw in one, two, and three point perspective
    •About color
    •Techniques for different types of media including colored pencils, pastels, watercolor, and more
    •How to draw digitally

    This gorgeous full-color book is loaded with color examples of both student drawings that are analyzed and critiqued for areas that need improvement, and design renderings by professional theatrical designers.


    Readership


    Theatrical designers interested in improving their rendering skills and design students

    FILM SCHOOL: A Practical Guide to an Impractical Decision

    $30.00$29.95

    Develop the tools you will need to succeed before, during, and after your film school education.

    Film School: A Practical Guide to an Impractical Decision is a specific, straightforward guide to applying, getting into, and thriving in film school and in the industry in general. Not only does this book appeal to both prospective and current film students, it also features an in depth discussion of the application process, both from the graduate and undergraduate perspectives. You will learn how to choose between different schools and programs, avoid debt, succeed at festivals, and transition out of film school and into the work world. Author Jason Kohl offers:

    • Tips on how to develop your voice before attending film school
    • A chronological layout that allows you to continually refer to the book throughout your film school process
    • Advice on how to gauge the cost of attending film school

    Whether you are a recent film school graduate, or just starting the application process, Film School gives important advice and insider knowledge that will help you learn and grow in the film industry. Film School is a must-have for anyone who wants to know what it takes to succeed in film school and beyond.

    Filming the Fantastic, 2nd Edition

    $58.00$57.95

    Filming the Fantastic, 2nd Edition

    A Guide to Visual Effects Cinematography


    Print Book


    Author : M Sawicki


    Published: 01 Sep 2011


    Imprint: Focal Press


    ISBN: 9780240814735


    Key Features


    * Hundreds of full-color set photographs show you exactly how it’s done
    * Includes step-by-step information on green screen setup
    * Real-world examples and exercises throughout


    Description



    Don’t waste valuable time and budget fixing your footage in post! Shoot the effects you want effectively and creatively the first time. This full-color step-by step guide to visual effects cinematography empowers you to plan out and execute visual effects shots on a budget, without falling into the common pitfall of using high-end computer graphics to “fix it in post, which can be an expensive, drawn out process. Instead, learn how to put your shots together before you start shooting-whether you’re working in digital or film. Learn how to effectively photograph and create miniatures, matte paintings, green screen set ups, crowd replication, digital rear projection, and so much more to create elements that will composite together flawlessly.


    The main purpose of effects is to promote the story, not just to wow an audience with amazing tricks created digitally. This book describes methods for creating seamless effects that don’t call attention to themselves but enhance the scene as a whole. The technical foundations of film and digital capture are given in the introductory chapters of the book, and you are presented with real world scenarios that illustrate these basic concepts in a practical sense. Step-by-step illustrations of photographic element creation empower you to learn how to effectively pre-plan and execute your own visual effects challenges.



    Readership


    Independent film producers on a budget, cinematographers, visual effects, professionals, film students

    Final Cut Pro X for iMovie and Final Cut Express Users, 1st Edition

    $42.00$41.95

    Final Cut Pro X for iMovie and Final Cut Express Users, 1st Edition


    Making the Creative Leap


    Print Book


    Author : T Wolsky


    Published: 03 Feb 2012


    Imprint: Focal Press


    ISBN: 9780240823669



    Take your videos to the next level with this accessible transition guide to Final Cut Pro X!


    Key Features



    * Accessible and easy to follow transition guide from one of the top Apple trainers in the world provides a smooth, pain-free transition for Final Cut Express and iMovie making the jump to Final Cut Pro X
    * Step-by-step tutorials provide you with practical, hands-on experience as you get up to speed
    * FCPXbook.com, the book’s companion site, has project files for you to practice with and will provide updates as the software evolves



    Description



    Updates and addendum for the new version of FCPX (10.0.3) are available on the companion website, fcpxbook.com.

    Are you an iMovie or Final Cut Express user ready to make the jump to Final Cut Pro? If so, look no further.


    Take your movies to the next level with this easy-to-follow, hand-on guide from one of the preeminent Apple trainers in the world today. Author Tom Wolsky starts with the basics of Final Cut Pro X, allowing you to easily make the leap from Final Cut Express or iMovie, then gradually introduces you to more complex techniques with step-by-step tutorials. Tom specifically shows you how certain techniques and concepts you utilized in iMovie and Final Cut Express translate to Final Cut Pro.

    More than a button-pushing manual, this editing workshop gives your firsthand experience with the art and technique of editing with Final Cut Pro. It includes in-depth information on the application’s features, interface elements, and tools. You will develop a working knowledge of the principles and methods taught in film schools with tutorials that covers the essentials:



    • Nuances of system set-up to ensure smooth operation


    • Getting your tape-based and file-based AVCHD and DSLR media into Final Cut Pro and getting it organized


    • Editing to build and trim a sequence of shots

    • Working with audio, split edits, back-timing and level control


    • Adding transitions

    • Final Cut Pro titling tools

    • Color correction, image animation, and special effects


    • Compositing to enhance your projects


    • Outputting your material

    Focal Digital Camera guides Nikon D90

    $24.00$23.95

    Just bought a Nikon D90 and looking to combine practical know-how with inspiration? This one-stop, easy-to-read guide covers all the basic functions of the camera, and everything beyond.

    Inside, you'll find detailed explanations of every control and every feature, including full-color illustrations showing how changing each setting will affect your photos. But this book's greatest strength isn't its focus on the camera; it's the detailed, easy-to-follow instruction it offers on using your camera to take superior photographs. The lens, the subject matter, the light – all these variables are covered in depth, and always in the context of the Nikon D90.

    Written by a widely acclaimed photographer and photography instructor, the Nikon D90 Digital Camera Guide shows you how to get the shots you can see in your head but have never been able to capture with a camera.

    *Get up and running in five minutes with the quick start guide

    *Profit from dozens of tips and tricks

    *Master all of your camera's many features and controls

    *See first-hand how different settings affect your photos

    *Refine and manage your photos using the Nikon photo software

    *Be inspired by hundreds of gorgeous, full color photographs, and learn how to get the same effects in your own shots

    **Get you FREE Nikon D90 Pocket Guide with purchase! Visit www.focalpress.com/camerapocketguides for more info**

    *Reveals the creative potential of your camera with clear, practical guidance, great tips, and advice from an experienced photographer

    *Highly visual approach with camera screenshots, highlighted tip boxes, and inspiring photos throughout

    *Includes valuable advice on general digital photography techniques as well as camera-specific information

    Contents

    Introduction; Visual Tour; Quick Start: How to Get Good Images out of the Camera in 5 Minutes; First Principles; Part I: The Camera: Making Pictures; Viewing the Images; Menus; Cards, Batteries and Maintenance; Part II: The Software: Nikon Software; Digital Photo Professional; RAW Conversion; Fundamentals of Color Management; Building an Image Library; Backing Up; Part III: The Light: Using Natural Light; Part IV: The Lenses; Part V: The Subjects: Portraits & People; Travel; Pets and Animals; Action; Products; Part VI: Accessories; Glossary; Index; Links

    Focus On Apple Aperture

    $29.00$28.95

    232 pages
    Copyright 2011
    USD 19.95, Softcover

    Key Features



  • No-nonsense end-to-end professional Aperture workflow for photographers who want to spend more time behind the lens, and less in front of a screen

  • Unique approach tailored specifically for traditional ‘realistic’ photography in the digital age, tells the busy photographer exactly what they need to know to get the best from their photos

  • Clear format with emphasis on the visual aspect throughout, in a handy, affordable, guide



    Description


    Are you into photography not photomanipulation?


    Frustrated that you are spending too much time in front of the screen and not enough behind the lens?


    Feel like you are not getting the most out of the powerful processing functions of Apple Aperture?


    This straightforward, inspiring guide is aimed at photographers whose goal is to use the software to bring out the best in their photographs. Professional photographer and educator Corey Hilz leads you through a highly effective, professional’s workflow with Aperture, from importing your photos from your camera and making image adjustments, to labelling each photo with metadata and keywords for effective organization and searching, and finally outputting your images for print or social media. He focuses on the vital aspects for photographers such as correcting tone and color, targeted adjustments, metadata, and managing a fast expanding library.

    Focus On Apple Aperture is packed with stunning photographs and screenshots to illustrate every tweak the author makes, to effortlessly teach the new or beginning user the fundamentals of the software. Users of all versions of Aperture will benefit from this book.



  • Author Information

    By Corey Hilz, Corey Hilz’s work is seen in magazines, books, calendars and catalogues, as well as in art galleries and several Focal Press books. He is the author of best-selling Lensbaby: Bending Your Perspective.

  • Focus on Photoshop Lightroom

    $29.00$28.95

    Compatible with all versions of Lightroom

    Unsure where to start with Photoshop Lightroom? Feeling daunted by other 600 page monster user guides? Want to learn how to get the best out of your photography with the program in a snap?

    Focus on Photoshop Lightroom teaches you how to stay organized by using Lightroom’s industry-standard keywording and captioning features, bring out the very best in your photography with the processing module, and how to create image presets that make polishing a series of images quick and easy. Expert photographers and Lightroom users Dave Stevenson and Nik Rawlinson lead you through the ins and outs of the program with easy-to-follow steps and projects to get your creative juices flowing!

    • Discover time-saving features and shortcuts to navigate Lightroom’s deceptively simple interface.
    • Learn how to use the different Lightroom modules: how to import, organize, and sort your photos, edit them, create a book, video clips, or a slideshow, and how to make a great print!
    • Be inspired by gorgeous photography and editing tips and tricks.

    How to Cheat in Photoshop CS6

    $60.00$59.95

    How to Cheat in Photoshop CS6


    The art of creating realistic photomontages


    By Steve Caplin


    Published July 4th 2012 by Focal Press – 464 pages


    With enough charm and wit to make learning Photoshop anything but taxing, Steve Caplin delivers the next instalment of the How to Cheat series, containing all the techniques you need to create and master the art of photomontage. Delivered in easy to follow step-by-step tutorials, How to Cheat in Photoshop CS6 covers all the basics of selections and layers before moving on to top tricks and techniques for creating realistic works of art for business, pleasure, or something in between. An accompanying DVD is packed full of practice images and tutorial movies for you to work along with, plus bonus chapters to push your skills even further. Using a tweaked design that is clearer and fresher than previous editions, this is the most fun way to master Photomontage.


    This complete How to Cheat in Photoshop CS6 package includes a fully updated book, a DVD containing all of the images used in the helpful tutorials, plus over 2 ½ hours of video tutorials, and a website featuring a reader forum where your questions will be answered by other readers as well as the author himself.


     

    How Video Works, From Broadcast to Butt – 3rd Edition

    $60.00$59.95

    How Video Works raises the curtain on how video is created, scanned, transmitted, stored, compressed, encoded, delivered and streamed to its multitude of destinations. In today’s digital world, every content creator?individual as well as network or corporation?must understand the process of how video works in order to deliver not only the best quality video, but a digital video file with the most appropriate specifications for each particular use. This complete guide covers key stages of video development, from image capture, to the final stages of delivery and archiving, as well as workflows and new technologies, including Ultra High Definition, metadata, signal monitoring, streaming and managing video files – all presented in an easy to understand way. Whether you are a professional or new video technician discovering the ins and outs of digital distribution, this book is has the information you need to succeed. The updated third edition contains:

    • New sections on image capture as well as streaming and video workflows

    • A hands-on approach to using digital scopes and monitoring the video signal

    • Thorough explanations of managing video files, including codecs and wrappers

    • In-depth coverage of compression, encoding, and metadata

    • A complete explanation of video and audio standards, including Ultra HD

    • An overview of video recording and storage formats

    • A complete glossary of terms for video, audio and broadcast

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