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Adobe Photoshop Elements 8 for Photographers

$59.95

If you're new to Elements and need a complete overview of each feature and function, you'll find exactly what you're looking for here: step-by-step instructions covering every aspect of Elements, accompanied by helpful screenshots and colorful images. If you're a more experienced user, you'll find Philip's signature advanced tips and techniques invaluable as you stretch the power of Elements beyond what you previously thought possible. From basic techniques such as importing files and performing simple image edits to more complex projects such as creating scrapbooks, making panoramas, and working with raw files, it's all covered in this comprehensive guide from one of the industry's premier Elements experts, and always in the context of creating great photographs first and foremost.

Advanced Photoshop Elements 7 for Digital Photography

$46.95

This essential guide for intermediate/advanced photographers has now been fully updated for Elements 7.

Bestselling author and Elements guru Philip Andrews turns his expansive knowledge to this powerful application, delivering, once again, a practical approach in a crystal-clear writing style.

Audio Postproduction for Film and Video, 2nd Edition

$54.95

Audio Postproduction for Film and Video, 2nd Edition

After-the-Shoot solutions, Professional Techniques,and Cookbook Recipes to Make Your Project Sound Better


Print Book


Author : J Rose


Release Date: 13 Oct 2008


Imprint: Focal Press


ISBN: 9780240809717


After-the-shoot solutions, professional techniques, and cookbook recipes to make your project sound better.


Key Features


* Popular DV Magazine columnist Jay Rose makes it easy to improve your soundtrack
* Includes “cookbook recipes”–step-by-step solutions for common audio processing operations
* One-hour audio CD includes platform-independent diagnostics, demonstrations, and tutorial tracks to load into your NLE


Description


New to this edition:
* Learn how many Hollywood techniques–previously impractical on video–can help solve problems on smaller productions
* Expanded cookbook recipes section
* Technically updated throughout

Make your soundtracks as good as your pictures with this compendium of professional audio techniques that can be adapted to desktop post. Specializing in sound after the shoot, this book features many practical examples, cookbook recipes, and tutorials. Audio theory, when necessary, is presented in plain English with plenty of visual analogies.

FAQs, full explanations, and from-the-trenches tips address the complete range of processes from wiring and hardware to testing the final mix. The one-hour audio CD features platform-independent diagnostics, demonstrations, and tutorial tracks. Novices will learn how to improve their soundtrack–even after the actors have gone home. Experienced producers will learn how to solve technical and creative problems quickly.

You’ll get recipes and step-by-step instructions on how to:
* build an efficient and reliable audio post setup
* plan and budget a good soundtrack
* get sound into your NLE without losing quality or sync
* edit voices and music
* record Foley and ADR
* find music and use it effectively
* find and create your own sound effects
* shape sounds with equalization, reverb, noise reduction, and more
* produce the final mix
* test the final product for various media


Readership


Digital video professionals producing event, corporate, narrative, and broadcast pieces; audio postproduction professionals

Basic Photographic Materials & Processes, 3E

$85.95

In order to develop your artistic skills to the best of your ability, you first must understand the science and the fundamentals of photography. Whether you are a student of photography or a seasoned professional, this thoroughly updated edition of the classic text Basic Photographic Materials and Processes will provide all of the scientific information that you need. Full color throughout for the first time, this third edition covers new topics including digital resolution, digital sensor technology, scanner technology, color management, and tone reproduction.

Black and White Photoshop CS4 and Photoshop Lightroom

$46.95

In the highly anticipated second edition of this groundbreaking book, NAPP GURU award recipient and professional photographer Leslie Alsheimer and Adobe's own Bryan O'Neil Hughes show you everything you need to know to uncover the secrets to successful black and white conversion and printmaking.

This comprehensive reference will help you maximize your workflow with coverage of all of the relevant new features of Photoshop CS4 and Lightroom 2, including every stage of the black and white process from capture to printing. Along the way, you'll find in-depth explanations of key topics such as color management, optimizing your workspace, softproofing and calibration (both onscreen and for output), evaluating histograms, non-destructive editing, and much more.

New features in this edition include:

.In-depth coverage of workflow using the Bridge and Adobe Camera RAW components of CS4

.New recipes and tips for advanced black and white conversion

.Coverage of Lightroom and Photoshop integration features

.An overview of scanners and scanning your black and white film

.Advice on exposure essentials and how to apply the Zone System to your digital shooting

.A brand new chapter on black and white and creative image editing in Lightroom

Breathtaking color and black and white photographs, including Leslie Alsheimer's image which won the coveted Vincent Versace award at Photoshop World in 2008, will inspire you to expand your own creativity to limitless possibilities. This is the essential resource for any photographer shooting black and white in the digital age.

* The only book available that takes a head-on approach to creating stunning black and white shots with a workflow using the industry-standard software packages, Photoshop and Lightroom

* Packed with stunning, inspirational images that place the highly practical informative content in a visual context

* Written by Photoshop product manager and Lightroom evangelist Bryan O'Neil Hughes, and NAPP guru award winner Leslie Alsheimer

Contents

(from previous edition):

1) Color management for Black and White

2) Highest quality Capture: Workflow Phase I

3) Black and White in Lightroom: Workflow Phase II

4) Black and White in Photoshop

5) Image-editing in Photoshop

6) Printing

Canon EOS Digital Rebel XS/1000D Focal Digital Camera Guide

$23.95

Just bought a Canon EOS Digital Rebel XS/1000D and looking to combine practical know-how with inspiration? This one-stop, easy-to-read guide covers all the basic functions of the camera, and everything beyond.

Inside, you’ll find detailed explanations of every control and every feature, including full-color illustrations showing how changing each setting will affect your photos. But this book’s greatest strength isn’t its focus on the camera; it’s the detailed, easy-to-follow instruction it offers on using your camera to take superior photographs. The lens, the subject matter, the light €”all these variables are covered in depth, and always in the context of the Canon EOS Digital Rebel XS/1000D.

CINEMA 4D 11 Workshop

$62.95







CINEMA 4D 11 Workshop


By Arndt von Koenigsmarck


336 pages
Trim Size 7 7/16 X 9 11/16 in
Copyright 2008



Description

Model, texture and animate with Cinema 4D 11 using the techniques and tips provided in Cinema 4D 11 Workshop. Starting with all of the basic concepts, functions, and tools – follow along to the workshop tutorials that deliver a hands-on knowledge of the new R11 toolset as well as the returning advanced features. The companion website provides all of the required tutorial media from the projects in the book so that you create your own working models and animations.



 


Readership

3D artists; 3d modelers; 3d animators; motion graphics artists; game artists


Contents

Short Projects; Advanced Workshops; Animation Techniques; Character Animation


Author Information

By Arndt von Koenigsmarck, Owner of the Vreel 3D Entertainment production studio in Germany, a member of the CINEMA beta-team, and a freelance trainer for MAXON products. He develops CINEMA 4D plug-ins and serves as a forum community leader for creativecow.net and other German CINEMA 4D discussion boards.

Concert and Live Music Photography

$35.95

Concert and Live Music Photography


Pro Tips from the Pit


By J. Dennis Thomas


Published February 2nd 2012 by Focal Press – 255 pages


If you’ve ever wanted to take dynamic and vibrant digital photos of your favorite band in concert, but aren’t sure how to tackle such obstacles as approaching the stage, tricky lighting situations, or even what equipment to use, then look no further! Concert and Live Music Photography is a comprehensive guide to shooting live music performances, providing you with the right information on equipment, camera settings, composition, and post-processing to get the best out of each performance shot. J. Dennis Thomas, whose work has appeared in such magazines as Rolling Stone, SPIN, and Country Weekly, shares tips on lighting, common problems, etiquette, and recommended camera settings for shooting in a variety of different venues, including clubs, bars, outdoor concerts, theatres, stadiums, and arenas. He also explains how to get the right credentials to get you closer to each performance.


Jam packed with over 160 photos from today’s top concerts, this book will not only give you the information you need to start taking rockin’ photos of your favorite musicians, but will spark your creativity when you’re anticipating the next shot.


For the on-the-go photographer, a cool companion website features additional tips, venue troubleshooting, and an equipment checklist when you need to think on your feet while running to another gig.


Chapter 1: Gear


Chapter 2: The Basics


Chapter 3: Clubs, bars, and small venues


Chapter 4: Outdoor Concerts


Chapter 5: Theaters


Chapter 6: Stadiums, Arenas, and Amphitheaters


Chapter 7: Backstage and Offstage


Chapter 8: Etiquette


Chapter 9: Composition and Framing tips


Chapter 10: Editing your photos


Chapter 11: Credentials & Marketing


 

Creative DSLR Photography

$39.95

Amongst the wealth of books aimed at helping you to understand and use your camera equipment and software, Creative DSLR Photography is a rare gem that focuses on the real art of photography and the creative, design and composition skills needed to take your work to the next level.

Beginning with the basics of visualization and perception, the book gives clear guidance on how to interpret a scene, define a subject and develop a personal style. It covers the key creative factors to be considered pre-capture, whilst shooting and post-capture, taking a practical approach and offering valuable pointers that you can incorporate into workflow immediately to dramatically improve results.

Digital Landscape Photography

$29.95

Photographing landscape with a film camera is different than with a digital camera. There are several books on the market that cover landscape photography but few of them are specifically for the digital photographer. This book is what you are looking for!

Digital Photo Assignments

$41.95

This collection of more than 40 photo assignments is designed to help all students?from beginning freshmen to experienced seniors?improve or reinvigorate their work and reach their full potential as photographers. Whether you are building a syllabus for your first photography class, revitalizing assignments for your students, or looking to add DSLR video, workflow, or color correction to your class, you will find a wealth of ideas in this wonderful working guide. The assignments begin with using the camera, and progress through learning composition and lighting, working in genres, building a portfolio and more.

Digital Photography Best Practices and Workflow Handbook

$46.95

Managing your digital photos can be one of the most unavoidable headaches. With so many existing workflow practices based on specific software rather than a universal view of the entire image file processing ecology, you need something that can make the process less overwhelming. Patricia Russotti and Richard Anderson provide you with the best workflow practices for planning and capturing to archiving you digital photography and everything in between. This easy-to-follow design paired with detailed charts and beautiful photos will give you the tools you need to perfect your workflow. This handbook is software version independent and focuses more on the key fundamentals that are a constant from software to software.

Digital Signage Software, Networks, Advertising, and Displays: A Primer for Understanding the Business

$60.95

Digital Signage


Software, Networks, Advertising, and Displays: A Primer for Understanding the Business


By Jimmy Schaeffler


Published April 7th 2008 by Focal Press – 296 pages


Digital Signage gives you macro and micro views of the burgeoning digital signage industry. Whether you are looking for new opportunities or to expand your business, with this book you will be able to clearly understand and accurately analyze the developments, trends and projections. As part of the NAB Executive Technology Briefing series, this book features the future impact of the technology across many different industries and platforms. Explanations of hardware such as displays, servers, and PCs, software such as dynamic on-screen content and software management programs, and technologies like systems integrations and network infrastructures are all covered.

DJ Skills – The essential guide to Mixing and Scratching By Stephen Webber

$34.95

288 pages
Trim Size 7 1/2 X 9 1/4 in
Copyright 2008
USD 29.95, Softcover, Reference


Key Features


  • In-depth interviews with the best DJ’s for their genre offering insight, tips and techniques

  • Covers the hottest new trends- DVD video mixing, effects, computerised DJ

  • CD with audio samples features US National DCM champion DJ Perseus to demonstrate techniques


    Description

    DJ Skills: The Essential Guide to Mixing & Scratching is the most comprehensive, up to date approach to DJing ever produced. With insights from top club, mobile, and scratch DJs, the book includes many teaching strategies developed in the Berklee College of Music prototype DJ lab.

    From scratching and mixing skills to the latest trends in DVD and video mixing this book gives you access to all the tools, tips and techniques you need. Topics like hand position are taught in a completely new way, and close-up photos of famous DJ’s hands are featured. As well as the step-by-step photos the book includes an audio CD to demonstrate techniques. This book is perfect for intermediate and advanced DJs looking to improve their skills in both the analogue and digital domain.



    Readership

    Intermediate DJs who wish to delve deeper into certain skills, and hear what some of the many high-profile professionals featured in the book have to say about these topics. People with a little bit of experience on DJ gear (bedroom DJs), those with an interest in the art itself, Music Fans

  • Drawing and Rendering for Theatre, 1st Edition

    $62.95

    Drawing and Rendering for Theatre, 1st Edition

    A Practical Course for Scenic, Costume, and Lighting Designers


    Print Book


    Author : C Rowe


    Published: 28 Jun 2007


    Imprint: Focal Press


    ISBN: 9780240805542


    Key Features


    *Beautiful four color book!
    *Learn the drawing and painting skills you need to express your costume, lighting, or scenery ideas
    *Examples of drawings critiqued for improvement
    *Samples of professional design renderings


    Description


    As a theatrical designer, it is vital for you to be able to develop your drawing skills to create renderings that can effectively communicate your visual idea. Drawing and Rendering for Theatre starts with the fundamentals of drawing, moves to the types of media, and finishes with specific exercises in each section that will make you more proficient. By the end of this book, you will be versatile enough to be able to create renderings in all areas of theatrical design!

    Drawing and Rendering will teach you:
    •How to develop good drawing habits from the start
    •About composition
    •How to draw in one, two, and three point perspective
    •About color
    •Techniques for different types of media including colored pencils, pastels, watercolor, and more
    •How to draw digitally

    This gorgeous full-color book is loaded with color examples of both student drawings that are analyzed and critiqued for areas that need improvement, and design renderings by professional theatrical designers.


    Readership


    Theatrical designers interested in improving their rendering skills and design students

    Filming the Fantastic, 2nd Edition

    $57.95

    Filming the Fantastic, 2nd Edition

    A Guide to Visual Effects Cinematography


    Print Book


    Author : M Sawicki


    Published: 01 Sep 2011


    Imprint: Focal Press


    ISBN: 9780240814735


    Key Features


    * Hundreds of full-color set photographs show you exactly how it’s done
    * Includes step-by-step information on green screen setup
    * Real-world examples and exercises throughout


    Description



    Don’t waste valuable time and budget fixing your footage in post! Shoot the effects you want effectively and creatively the first time. This full-color step-by step guide to visual effects cinematography empowers you to plan out and execute visual effects shots on a budget, without falling into the common pitfall of using high-end computer graphics to “fix it in post, which can be an expensive, drawn out process. Instead, learn how to put your shots together before you start shooting-whether you’re working in digital or film. Learn how to effectively photograph and create miniatures, matte paintings, green screen set ups, crowd replication, digital rear projection, and so much more to create elements that will composite together flawlessly.


    The main purpose of effects is to promote the story, not just to wow an audience with amazing tricks created digitally. This book describes methods for creating seamless effects that don’t call attention to themselves but enhance the scene as a whole. The technical foundations of film and digital capture are given in the introductory chapters of the book, and you are presented with real world scenarios that illustrate these basic concepts in a practical sense. Step-by-step illustrations of photographic element creation empower you to learn how to effectively pre-plan and execute your own visual effects challenges.



    Readership


    Independent film producers on a budget, cinematographers, visual effects, professionals, film students

    Final Cut Pro X for iMovie and Final Cut Express Users, 1st Edition

    $41.95

    Final Cut Pro X for iMovie and Final Cut Express Users, 1st Edition


    Making the Creative Leap


    Print Book


    Author : T Wolsky


    Published: 03 Feb 2012


    Imprint: Focal Press


    ISBN: 9780240823669



    Take your videos to the next level with this accessible transition guide to Final Cut Pro X!


    Key Features



    * Accessible and easy to follow transition guide from one of the top Apple trainers in the world provides a smooth, pain-free transition for Final Cut Express and iMovie making the jump to Final Cut Pro X
    * Step-by-step tutorials provide you with practical, hands-on experience as you get up to speed
    * FCPXbook.com, the book’s companion site, has project files for you to practice with and will provide updates as the software evolves



    Description



    Updates and addendum for the new version of FCPX (10.0.3) are available on the companion website, fcpxbook.com.

    Are you an iMovie or Final Cut Express user ready to make the jump to Final Cut Pro? If so, look no further.


    Take your movies to the next level with this easy-to-follow, hand-on guide from one of the preeminent Apple trainers in the world today. Author Tom Wolsky starts with the basics of Final Cut Pro X, allowing you to easily make the leap from Final Cut Express or iMovie, then gradually introduces you to more complex techniques with step-by-step tutorials. Tom specifically shows you how certain techniques and concepts you utilized in iMovie and Final Cut Express translate to Final Cut Pro.

    More than a button-pushing manual, this editing workshop gives your firsthand experience with the art and technique of editing with Final Cut Pro. It includes in-depth information on the application’s features, interface elements, and tools. You will develop a working knowledge of the principles and methods taught in film schools with tutorials that covers the essentials:



    • Nuances of system set-up to ensure smooth operation


    • Getting your tape-based and file-based AVCHD and DSLR media into Final Cut Pro and getting it organized


    • Editing to build and trim a sequence of shots

    • Working with audio, split edits, back-timing and level control


    • Adding transitions

    • Final Cut Pro titling tools

    • Color correction, image animation, and special effects


    • Compositing to enhance your projects


    • Outputting your material

    Focal Digital Camera guides Nikon D90

    $23.95

    Just bought a Nikon D90 and looking to combine practical know-how with inspiration? This one-stop, easy-to-read guide covers all the basic functions of the camera, and everything beyond.

    Inside, you'll find detailed explanations of every control and every feature, including full-color illustrations showing how changing each setting will affect your photos. But this book's greatest strength isn't its focus on the camera; it's the detailed, easy-to-follow instruction it offers on using your camera to take superior photographs. The lens, the subject matter, the light – all these variables are covered in depth, and always in the context of the Nikon D90.

    Written by a widely acclaimed photographer and photography instructor, the Nikon D90 Digital Camera Guide shows you how to get the shots you can see in your head but have never been able to capture with a camera.

    *Get up and running in five minutes with the quick start guide

    *Profit from dozens of tips and tricks

    *Master all of your camera's many features and controls

    *See first-hand how different settings affect your photos

    *Refine and manage your photos using the Nikon photo software

    *Be inspired by hundreds of gorgeous, full color photographs, and learn how to get the same effects in your own shots

    **Get you FREE Nikon D90 Pocket Guide with purchase! Visit www.focalpress.com/camerapocketguides for more info**

    *Reveals the creative potential of your camera with clear, practical guidance, great tips, and advice from an experienced photographer

    *Highly visual approach with camera screenshots, highlighted tip boxes, and inspiring photos throughout

    *Includes valuable advice on general digital photography techniques as well as camera-specific information

    Contents

    Introduction; Visual Tour; Quick Start: How to Get Good Images out of the Camera in 5 Minutes; First Principles; Part I: The Camera: Making Pictures; Viewing the Images; Menus; Cards, Batteries and Maintenance; Part II: The Software: Nikon Software; Digital Photo Professional; RAW Conversion; Fundamentals of Color Management; Building an Image Library; Backing Up; Part III: The Light: Using Natural Light; Part IV: The Lenses; Part V: The Subjects: Portraits & People; Travel; Pets and Animals; Action; Products; Part VI: Accessories; Glossary; Index; Links

    Focus On Apple Aperture

    $28.95

    232 pages
    Copyright 2011
    USD 19.95, Softcover

    Key Features



  • No-nonsense end-to-end professional Aperture workflow for photographers who want to spend more time behind the lens, and less in front of a screen

  • Unique approach tailored specifically for traditional ‘realistic’ photography in the digital age, tells the busy photographer exactly what they need to know to get the best from their photos

  • Clear format with emphasis on the visual aspect throughout, in a handy, affordable, guide



    Description


    Are you into photography not photomanipulation?


    Frustrated that you are spending too much time in front of the screen and not enough behind the lens?


    Feel like you are not getting the most out of the powerful processing functions of Apple Aperture?


    This straightforward, inspiring guide is aimed at photographers whose goal is to use the software to bring out the best in their photographs. Professional photographer and educator Corey Hilz leads you through a highly effective, professional’s workflow with Aperture, from importing your photos from your camera and making image adjustments, to labelling each photo with metadata and keywords for effective organization and searching, and finally outputting your images for print or social media. He focuses on the vital aspects for photographers such as correcting tone and color, targeted adjustments, metadata, and managing a fast expanding library.

    Focus On Apple Aperture is packed with stunning photographs and screenshots to illustrate every tweak the author makes, to effortlessly teach the new or beginning user the fundamentals of the software. Users of all versions of Aperture will benefit from this book.



  • Author Information

    By Corey Hilz, Corey Hilz’s work is seen in magazines, books, calendars and catalogues, as well as in art galleries and several Focal Press books. He is the author of best-selling Lensbaby: Bending Your Perspective.

  • How to Cheat in Photoshop CS6

    $59.95

    How to Cheat in Photoshop CS6


    The art of creating realistic photomontages


    By Steve Caplin


    Published July 4th 2012 by Focal Press – 464 pages


    With enough charm and wit to make learning Photoshop anything but taxing, Steve Caplin delivers the next instalment of the How to Cheat series, containing all the techniques you need to create and master the art of photomontage. Delivered in easy to follow step-by-step tutorials, How to Cheat in Photoshop CS6 covers all the basics of selections and layers before moving on to top tricks and techniques for creating realistic works of art for business, pleasure, or something in between. An accompanying DVD is packed full of practice images and tutorial movies for you to work along with, plus bonus chapters to push your skills even further. Using a tweaked design that is clearer and fresher than previous editions, this is the most fun way to master Photomontage.


    This complete How to Cheat in Photoshop CS6 package includes a fully updated book, a DVD containing all of the images used in the helpful tutorials, plus over 2 ½ hours of video tutorials, and a website featuring a reader forum where your questions will be answered by other readers as well as the author himself.


     

    Indie Film Producing The Craft of Low Budget Filmmaking

    $41.95

    Indie Film Producing


    The Craft of Low Budget Filmmaking


    By Suzanne Lyons


    Published January 24th 2012 by Focal Press – 242 pages


    Indie Film Producing explains the simple, basic, clear cut role of the independent film producer. Raising funds to do your dream project, producing award-winning films with a low budget, putting name actors on your indie film-it’s all doable, and this book guides you through the entire process of being a successful producer with bonus tips on how to effortlessly maneuver through the sphere of social media marketing and fundraising tactics.


    Indie film producer Suzanne Lyons pilots you through the actual making of low budget films to show you how easy and fun it can be. Laid out in a step-by-step, A to Z, matter-of-fact style that shows how the producer’s role can be easy, how to treat the film as a business, and especially how to avoid the painful pitfalls faced by so many producers, this book gives you the essential tools you need to make your film a success from the ground up.


    . Begins with the earliest stages of concept development, continues through production & post, and ultimately concludes with distribution


    . Shows you how to create a buzz for your film through marketing and promotions


    . Interviews with global producers who produced films using social media, festivals, apps, and more, give you real-world insight that can be applied to your own films


    Chapter 1 Introduction- Wear the “Business Hat” and the “Creative Hat”


    Chapter 2 Producing Timelines


    Chapter 3 Option Agreements and Screenplay Development


    Chapter 4 Business Plans


    Chapter 5 Private Placement Memorandum – Cover your Paperwork Trail


    Chapter 6 LLCs, Bank Accounts, and Funding – Don’t Lose Your Shirt


    Chapter 7 Sales Presentations and Selling Your Film


    Chapter 8 Soft Prep-Get it Done with No Money


    Chapter 9 & 10 The Casting Process


    Chapter 11 Preproduction-What the Producer Does


    Chapter 12 Principle Photography – What It Means for the Producer


    Chapter 13 Postproduction Part I


    Chapter 14 Postproduction Part II


    Chapter 15 Marketing and Distribution – Do It Yourself, Digitally


    Chapter 16 Delivery, Film Festivals, and Networking-Get to Know Everyone


    Chapter 17 Notes, Techniques, Tips, and Tricks


    Glossary

    Inside Lightroom 2

    $41.95

    If you're comfortable using the basic features of Lightroom, but really want to push the envelope with this powerful software, Inside Lightroom by acclaimed photographer and Adobe Lightroom tester Richard Earney is a must-have.

    Bypassing the obvious features covered in a variety of existing Lightroom books, Richard focuses on how to customize Lightroom to suit your workflow. For example, he covers how to use presets to automate the way Lightroom deals with photos, optimizing your Lightroom workflow for your own hardware and preferences. He focuses on sophisticated calibration techniques to help you render your pictures accurately both onscreen and in print. Basically — the hidden information for this powerful software. Unlike other 'guides' on the market, this book doesn't tell you what you already know. Instead, it focuses on what you don't.

    Inside Lightroom also showcases the brand-new features of the software, available only in Lightroom 2.0, so if you have recently upgraded from Lightroom 1, this book will help you reap the benefits of your investment.

    Practical, jargon-free and full of stunning images, Richard Earney's book should be on the shelf of every Lightroom user.

    LIGHT SCIENCE & MAGIC – 5TH EDITION HARDCOVER

    $165.00

    Photographic lighting is a topic that will never go out of style, no matter how sophisticated cameras and other technology get. Even with the most high-tech gear, photographers still need to put a lot of thought and vision into lighting their photographs in order to get great results. This key skill has the power to dramatically and quickly improve photographs.

    Light Science and Magic provides you with a comprehensive theory of the nature and principles of light, with examples and instructions for practical application. Featuring photographs, diagrams, and step-by-step instructions, this book speaks to photographers of varying levels. It provides invaluable information on how to light the most difficult subjects, such as surfaces, metal, glass, liquids, extremes (black-on-black and white-on-white), and portraits.

    This new edition includes:

    • All new chapter titled “Setting Up Your New Studio”
    • A re-vamped and expanded chapter 8 now titled “Making Portraits”
    • New appendix of reliable photo gear sources
    • Over 100 new photographs and informational sidebars
    • Updated information about advances in flash equipment, LED panels and fluorescent lights

    Styles of lighting continue to change, but the nature of light will always remain the same. Once photographers understand the basic physics of lighting, they can apply that knowledge to a broad range of photographic styles.

    Motion Graphic Design – 3rd Edition

    $65.95

    Motion Graphic Design


    Applied History and Aesthetics, 3rd Edition


    By Jon Krasner


    Focal Press – 2013 – 526 pages

    Enhance your knowledge of motion graphic design aesthetics and history with this authoritative look at the evolution of the art form.


    Motion Graphic Design, Third Edition provides a historical and critical overview of how the language of traditional graphic design is combined with the dynamic visual language of cinema in film, television, and interactive media. It features works from highly acclaimed animators and motion graphics studios from across the globe.


    This new edition has been updated to include:




    • Thorough analysis of motion graphics designed for websites, informational kiosks, desktop and mobile touchscreen applications, DVD menus, and games


    • Inspiring examples of how motion graphics continue to shape our visual landscape by transforming interior and exterior spaces into more engaging, immersive environments


    • Coverage of conventional frame-by-frame animation techniques including stop-motion, cutout, and freehand by contemporary animators and motion design studios


    • Instruction in how to create continuity or discontinuity and maintain the interest of viewers with frame mobility and rhythmic editing


    • Discussion of pictorial and sequential aspects of motion graphics compositions and how they are choreographed to enhance messages and enrich stories


    • A companion DVD featuring new professional and student work from around the globe, as well as figures from the textbook

    This is a must-have whether you are a student who is learning the principles of motion graphics or a professional in need of inspiration and new ways to impress your clients. Anyone working in or aspiring to work in the motion media industry will benefit greatly from this valuable resource.

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