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$46.95Add to cart

Digital Photography Best Practices and Workflow Handbook


Managing your digital photos can be one of the most unavoidable headaches. With so many existing workflow practices based on specific software rather than a universal view of the entire image file processing ecology, you need something that can make the process less overwhelming. Patricia Russotti and Richard Anderson provide you with the best workflow practices for planning and capturing to archiving you digital photography and everything in between. This easy-to-follow design paired with detailed charts and beautiful photos will give you the tools you need to perfect your workflow. This handbook is software version independent and focuses more on the key fundamentals that are a constant from software to software.

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$60.95Add to cart

Digital Signage Software, Networks, Advertising, and Displays: A Primer for Understanding the Business


Digital Signage

Software, Networks, Advertising, and Displays: A Primer for Understanding the Business

By Jimmy Schaeffler

Published April 7th 2008 by Focal Press – 296 pages

Digital Signage gives you macro and micro views of the burgeoning digital signage industry. Whether you are looking for new opportunities or to expand your business, with this book you will be able to clearly understand and accurately analyze the developments, trends and projections. As part of the NAB Executive Technology Briefing series, this book features the future impact of the technology across many different industries and platforms. Explanations of hardware such as displays, servers, and PCs, software such as dynamic on-screen content and software management programs, and technologies like systems integrations and network infrastructures are all covered.

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$69.95Add to cart



This comprehensive manual has inspired tens of thousands of readers worldwide to realize their artistic vision and produce well-constructed films. Filled with practical advice on every stage of production, this is the book you will return to throughout your career.

Directing covers the methods, technologies, thought processes, and judgments that a director must use throughout the fascinating process of making a film. The core of the book is the human, psychological, and technical knowledge that every director needs, the enduring elements of the craft that remain vital.

Directing also provides an unusually clear view of the artistic process, particularly in working with actors and principle crew to achieve personally expressive storytelling and professionalism on any budget.

Directing explores in detailed and applicable terms how to engage with the conceptual and authorial sides of filmmaking. Its eminently practical tools and exercises show how to: discover your artistic identity; develop credible and compelling stories with your cast and crew; and become a storyteller with a distinctive voice and style.

The companion website includes teaching notes, dozens of practical hands-on projects and film study activities to help you master technical and conceptual skills, film analysis questionnaires, and all the essential production forms and logs.

New to the fifth edition

* Virtually every chapter has been revised, updated, and re-organized for a streamlined and integrated approach.

* Expanded sections on the basics of drama, including thorough analyses of recent films

* Discussions of the director’s approach to script analysis and development

* New discussion exploring the elements of naturalistic and stylistic aesthetic approaches.

* New discussion on the narrative power of lighting and the lens – including many recent film examples for shot size, perspective, focus and exposure

* Greater emphasis on the implications of composition, mise-en-scène, continuity shooting and editing, long take shooting, point-of-view sequences, and camera handling

* Expanded discussion of collaboration between the director and principle creative crew

* Updated coverage of workflow and comparative advantages to digital or film acquisition

* New section on film production safety, set protocol and etiquette

$69.95Add to cart

$34.95Add to cart

DJ Skills – The essential guide to Mixing and Scratching By Stephen Webber


288 pages
Trim Size 7 1/2 X 9 1/4 in
Copyright 2008
USD 29.95, Softcover, Reference

Key Features

  • In-depth interviews with the best DJ’s for their genre offering insight, tips and techniques

  • Covers the hottest new trends- DVD video mixing, effects, computerised DJ

  • CD with audio samples features US National DCM champion DJ Perseus to demonstrate techniques


    DJ Skills: The Essential Guide to Mixing & Scratching is the most comprehensive, up to date approach to DJing ever produced. With insights from top club, mobile, and scratch DJs, the book includes many teaching strategies developed in the Berklee College of Music prototype DJ lab.

    From scratching and mixing skills to the latest trends in DVD and video mixing this book gives you access to all the tools, tips and techniques you need. Topics like hand position are taught in a completely new way, and close-up photos of famous DJ’s hands are featured. As well as the step-by-step photos the book includes an audio CD to demonstrate techniques. This book is perfect for intermediate and advanced DJs looking to improve their skills in both the analogue and digital domain.


    Intermediate DJs who wish to delve deeper into certain skills, and hear what some of the many high-profile professionals featured in the book have to say about these topics. People with a little bit of experience on DJ gear (bedroom DJs), those with an interest in the art itself, Music Fans

  • $34.95Add to cart

    $62.95Add to cart

    Drawing and Rendering for Theatre, 1st Edition


    Drawing and Rendering for Theatre, 1st Edition

    A Practical Course for Scenic, Costume, and Lighting Designers

    Print Book

    Author : C Rowe

    Published: 28 Jun 2007

    Imprint: Focal Press

    ISBN: 9780240805542

    Key Features

    *Beautiful four color book!
    *Learn the drawing and painting skills you need to express your costume, lighting, or scenery ideas
    *Examples of drawings critiqued for improvement
    *Samples of professional design renderings


    As a theatrical designer, it is vital for you to be able to develop your drawing skills to create renderings that can effectively communicate your visual idea. Drawing and Rendering for Theatre starts with the fundamentals of drawing, moves to the types of media, and finishes with specific exercises in each section that will make you more proficient. By the end of this book, you will be versatile enough to be able to create renderings in all areas of theatrical design!

    Drawing and Rendering will teach you:
    •How to develop good drawing habits from the start
    •About composition
    •How to draw in one, two, and three point perspective
    •About color
    •Techniques for different types of media including colored pencils, pastels, watercolor, and more
    •How to draw digitally

    This gorgeous full-color book is loaded with color examples of both student drawings that are analyzed and critiqued for areas that need improvement, and design renderings by professional theatrical designers.


    Theatrical designers interested in improving their rendering skills and design students

    $62.95Add to cart

    $29.95Add to cart

    FILM SCHOOL: A Practical Guide to an Impractical Decision


    Develop the tools you will need to succeed before, during, and after your film school education.

    Film School: A Practical Guide to an Impractical Decision is a specific, straightforward guide to applying, getting into, and thriving in film school and in the industry in general. Not only does this book appeal to both prospective and current film students, it also features an in depth discussion of the application process, both from the graduate and undergraduate perspectives. You will learn how to choose between different schools and programs, avoid debt, succeed at festivals, and transition out of film school and into the work world. Author Jason Kohl offers:

    • Tips on how to develop your voice before attending film school
    • A chronological layout that allows you to continually refer to the book throughout your film school process
    • Advice on how to gauge the cost of attending film school

    Whether you are a recent film school graduate, or just starting the application process, Film School gives important advice and insider knowledge that will help you learn and grow in the film industry. Film School is a must-have for anyone who wants to know what it takes to succeed in film school and beyond.

    $29.95Add to cart

    $57.95Add to cart

    Filming the Fantastic, 2nd Edition


    Filming the Fantastic, 2nd Edition

    A Guide to Visual Effects Cinematography

    Print Book

    Author : M Sawicki

    Published: 01 Sep 2011

    Imprint: Focal Press

    ISBN: 9780240814735

    Key Features

    * Hundreds of full-color set photographs show you exactly how it’s done
    * Includes step-by-step information on green screen setup
    * Real-world examples and exercises throughout


    Don’t waste valuable time and budget fixing your footage in post! Shoot the effects you want effectively and creatively the first time. This full-color step-by step guide to visual effects cinematography empowers you to plan out and execute visual effects shots on a budget, without falling into the common pitfall of using high-end computer graphics to “fix it in post, which can be an expensive, drawn out process. Instead, learn how to put your shots together before you start shooting-whether you’re working in digital or film. Learn how to effectively photograph and create miniatures, matte paintings, green screen set ups, crowd replication, digital rear projection, and so much more to create elements that will composite together flawlessly.

    The main purpose of effects is to promote the story, not just to wow an audience with amazing tricks created digitally. This book describes methods for creating seamless effects that don’t call attention to themselves but enhance the scene as a whole. The technical foundations of film and digital capture are given in the introductory chapters of the book, and you are presented with real world scenarios that illustrate these basic concepts in a practical sense. Step-by-step illustrations of photographic element creation empower you to learn how to effectively pre-plan and execute your own visual effects challenges.


    Independent film producers on a budget, cinematographers, visual effects, professionals, film students

    $57.95Add to cart

    $41.95Add to cart

    Final Cut Pro X for iMovie and Final Cut Express Users, 1st Edition


    Final Cut Pro X for iMovie and Final Cut Express Users, 1st Edition

    Making the Creative Leap

    Print Book

    Author : T Wolsky

    Published: 03 Feb 2012

    Imprint: Focal Press

    ISBN: 9780240823669

    Take your videos to the next level with this accessible transition guide to Final Cut Pro X!

    Key Features

    * Accessible and easy to follow transition guide from one of the top Apple trainers in the world provides a smooth, pain-free transition for Final Cut Express and iMovie making the jump to Final Cut Pro X
    * Step-by-step tutorials provide you with practical, hands-on experience as you get up to speed
    * FCPXbook.com, the book’s companion site, has project files for you to practice with and will provide updates as the software evolves


    Updates and addendum for the new version of FCPX (10.0.3) are available on the companion website, fcpxbook.com.

    Are you an iMovie or Final Cut Express user ready to make the jump to Final Cut Pro? If so, look no further.

    Take your movies to the next level with this easy-to-follow, hand-on guide from one of the preeminent Apple trainers in the world today. Author Tom Wolsky starts with the basics of Final Cut Pro X, allowing you to easily make the leap from Final Cut Express or iMovie, then gradually introduces you to more complex techniques with step-by-step tutorials. Tom specifically shows you how certain techniques and concepts you utilized in iMovie and Final Cut Express translate to Final Cut Pro.

    More than a button-pushing manual, this editing workshop gives your firsthand experience with the art and technique of editing with Final Cut Pro. It includes in-depth information on the application’s features, interface elements, and tools. You will develop a working knowledge of the principles and methods taught in film schools with tutorials that covers the essentials:

    • Nuances of system set-up to ensure smooth operation

    • Getting your tape-based and file-based AVCHD and DSLR media into Final Cut Pro and getting it organized

    • Editing to build and trim a sequence of shots

    • Working with audio, split edits, back-timing and level control

    • Adding transitions

    • Final Cut Pro titling tools

    • Color correction, image animation, and special effects

    • Compositing to enhance your projects

    • Outputting your material

    $41.95Add to cart

    $23.95Add to cart

    Focal Digital Camera guides Nikon D90


    Just bought a Nikon D90 and looking to combine practical know-how with inspiration? This one-stop, easy-to-read guide covers all the basic functions of the camera, and everything beyond.

    Inside, you'll find detailed explanations of every control and every feature, including full-color illustrations showing how changing each setting will affect your photos. But this book's greatest strength isn't its focus on the camera; it's the detailed, easy-to-follow instruction it offers on using your camera to take superior photographs. The lens, the subject matter, the light – all these variables are covered in depth, and always in the context of the Nikon D90.

    Written by a widely acclaimed photographer and photography instructor, the Nikon D90 Digital Camera Guide shows you how to get the shots you can see in your head but have never been able to capture with a camera.

    *Get up and running in five minutes with the quick start guide

    *Profit from dozens of tips and tricks

    *Master all of your camera's many features and controls

    *See first-hand how different settings affect your photos

    *Refine and manage your photos using the Nikon photo software

    *Be inspired by hundreds of gorgeous, full color photographs, and learn how to get the same effects in your own shots

    **Get you FREE Nikon D90 Pocket Guide with purchase! Visit www.focalpress.com/camerapocketguides for more info**

    *Reveals the creative potential of your camera with clear, practical guidance, great tips, and advice from an experienced photographer

    *Highly visual approach with camera screenshots, highlighted tip boxes, and inspiring photos throughout

    *Includes valuable advice on general digital photography techniques as well as camera-specific information


    Introduction; Visual Tour; Quick Start: How to Get Good Images out of the Camera in 5 Minutes; First Principles; Part I: The Camera: Making Pictures; Viewing the Images; Menus; Cards, Batteries and Maintenance; Part II: The Software: Nikon Software; Digital Photo Professional; RAW Conversion; Fundamentals of Color Management; Building an Image Library; Backing Up; Part III: The Light: Using Natural Light; Part IV: The Lenses; Part V: The Subjects: Portraits & People; Travel; Pets and Animals; Action; Products; Part VI: Accessories; Glossary; Index; Links

    $23.95Add to cart

    $28.95Add to cart

    Focus On Apple Aperture


    232 pages
    Copyright 2011
    USD 19.95, Softcover

    Key Features

  • No-nonsense end-to-end professional Aperture workflow for photographers who want to spend more time behind the lens, and less in front of a screen

  • Unique approach tailored specifically for traditional ‘realistic’ photography in the digital age, tells the busy photographer exactly what they need to know to get the best from their photos

  • Clear format with emphasis on the visual aspect throughout, in a handy, affordable, guide


    Are you into photography not photomanipulation?

    Frustrated that you are spending too much time in front of the screen and not enough behind the lens?

    Feel like you are not getting the most out of the powerful processing functions of Apple Aperture?

    This straightforward, inspiring guide is aimed at photographers whose goal is to use the software to bring out the best in their photographs. Professional photographer and educator Corey Hilz leads you through a highly effective, professional’s workflow with Aperture, from importing your photos from your camera and making image adjustments, to labelling each photo with metadata and keywords for effective organization and searching, and finally outputting your images for print or social media. He focuses on the vital aspects for photographers such as correcting tone and color, targeted adjustments, metadata, and managing a fast expanding library.

    Focus On Apple Aperture is packed with stunning photographs and screenshots to illustrate every tweak the author makes, to effortlessly teach the new or beginning user the fundamentals of the software. Users of all versions of Aperture will benefit from this book.

  • Author Information

    By Corey Hilz, Corey Hilz’s work is seen in magazines, books, calendars and catalogues, as well as in art galleries and several Focal Press books. He is the author of best-selling Lensbaby: Bending Your Perspective.

  • $28.95Add to cart

    $28.95Add to cart

    Focus on Photoshop Lightroom


    Compatible with all versions of Lightroom

    Unsure where to start with Photoshop Lightroom? Feeling daunted by other 600 page monster user guides? Want to learn how to get the best out of your photography with the program in a snap?

    Focus on Photoshop Lightroom teaches you how to stay organized by using Lightroom’s industry-standard keywording and captioning features, bring out the very best in your photography with the processing module, and how to create image presets that make polishing a series of images quick and easy. Expert photographers and Lightroom users Dave Stevenson and Nik Rawlinson lead you through the ins and outs of the program with easy-to-follow steps and projects to get your creative juices flowing!

    • Discover time-saving features and shortcuts to navigate Lightroom’s deceptively simple interface.
    • Learn how to use the different Lightroom modules: how to import, organize, and sort your photos, edit them, create a book, video clips, or a slideshow, and how to make a great print!
    • Be inspired by gorgeous photography and editing tips and tricks.

    $28.95Add to cart

    $59.95Add to cart

    How to Cheat in Photoshop CS6


    How to Cheat in Photoshop CS6

    The art of creating realistic photomontages

    By Steve Caplin

    Published July 4th 2012 by Focal Press – 464 pages

    With enough charm and wit to make learning Photoshop anything but taxing, Steve Caplin delivers the next instalment of the How to Cheat series, containing all the techniques you need to create and master the art of photomontage. Delivered in easy to follow step-by-step tutorials, How to Cheat in Photoshop CS6 covers all the basics of selections and layers before moving on to top tricks and techniques for creating realistic works of art for business, pleasure, or something in between. An accompanying DVD is packed full of practice images and tutorial movies for you to work along with, plus bonus chapters to push your skills even further. Using a tweaked design that is clearer and fresher than previous editions, this is the most fun way to master Photomontage.

    This complete How to Cheat in Photoshop CS6 package includes a fully updated book, a DVD containing all of the images used in the helpful tutorials, plus over 2 ½ hours of video tutorials, and a website featuring a reader forum where your questions will be answered by other readers as well as the author himself.


    $59.95Add to cart