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$59.95Add to cart

How Video Works, From Broadcast to Butt – 3rd Edition

$59.95

How Video Works raises the curtain on how video is created, scanned, transmitted, stored, compressed, encoded, delivered and streamed to its multitude of destinations. In today’s digital world, every content creator?individual as well as network or corporation?must understand the process of how video works in order to deliver not only the best quality video, but a digital video file with the most appropriate specifications for each particular use. This complete guide covers key stages of video development, from image capture, to the final stages of delivery and archiving, as well as workflows and new technologies, including Ultra High Definition, metadata, signal monitoring, streaming and managing video files – all presented in an easy to understand way. Whether you are a professional or new video technician discovering the ins and outs of digital distribution, this book is has the information you need to succeed. The updated third edition contains:

• New sections on image capture as well as streaming and video workflows

• A hands-on approach to using digital scopes and monitoring the video signal

• Thorough explanations of managing video files, including codecs and wrappers

• In-depth coverage of compression, encoding, and metadata

• A complete explanation of video and audio standards, including Ultra HD

• An overview of video recording and storage formats

• A complete glossary of terms for video, audio and broadcast

$59.95Add to cart

$41.95Add to cart

Indie Film Producing The Craft of Low Budget Filmmaking

$41.95

Indie Film Producing

The Craft of Low Budget Filmmaking

By Suzanne Lyons

Published January 24th 2012 by Focal Press – 242 pages

Indie Film Producing explains the simple, basic, clear cut role of the independent film producer. Raising funds to do your dream project, producing award-winning films with a low budget, putting name actors on your indie film-it’s all doable, and this book guides you through the entire process of being a successful producer with bonus tips on how to effortlessly maneuver through the sphere of social media marketing and fundraising tactics.

Indie film producer Suzanne Lyons pilots you through the actual making of low budget films to show you how easy and fun it can be. Laid out in a step-by-step, A to Z, matter-of-fact style that shows how the producer’s role can be easy, how to treat the film as a business, and especially how to avoid the painful pitfalls faced by so many producers, this book gives you the essential tools you need to make your film a success from the ground up.

. Begins with the earliest stages of concept development, continues through production & post, and ultimately concludes with distribution

. Shows you how to create a buzz for your film through marketing and promotions

. Interviews with global producers who produced films using social media, festivals, apps, and more, give you real-world insight that can be applied to your own films

Chapter 1 Introduction- Wear the “Business Hat” and the “Creative Hat”

Chapter 2 Producing Timelines

Chapter 3 Option Agreements and Screenplay Development

Chapter 4 Business Plans

Chapter 5 Private Placement Memorandum – Cover your Paperwork Trail

Chapter 6 LLCs, Bank Accounts, and Funding – Don’t Lose Your Shirt

Chapter 7 Sales Presentations and Selling Your Film

Chapter 8 Soft Prep-Get it Done with No Money

Chapter 9 & 10 The Casting Process

Chapter 11 Preproduction-What the Producer Does

Chapter 12 Principle Photography – What It Means for the Producer

Chapter 13 Postproduction Part I

Chapter 14 Postproduction Part II

Chapter 15 Marketing and Distribution – Do It Yourself, Digitally

Chapter 16 Delivery, Film Festivals, and Networking-Get to Know Everyone

Chapter 17 Notes, Techniques, Tips, and Tricks

Glossary

$41.95Add to cart

$41.95Add to cart

Inside Lightroom 2

$41.95

If you're comfortable using the basic features of Lightroom, but really want to push the envelope with this powerful software, Inside Lightroom by acclaimed photographer and Adobe Lightroom tester Richard Earney is a must-have.

Bypassing the obvious features covered in a variety of existing Lightroom books, Richard focuses on how to customize Lightroom to suit your workflow. For example, he covers how to use presets to automate the way Lightroom deals with photos, optimizing your Lightroom workflow for your own hardware and preferences. He focuses on sophisticated calibration techniques to help you render your pictures accurately both onscreen and in print. Basically — the hidden information for this powerful software. Unlike other 'guides' on the market, this book doesn't tell you what you already know. Instead, it focuses on what you don't.

Inside Lightroom also showcases the brand-new features of the software, available only in Lightroom 2.0, so if you have recently upgraded from Lightroom 1, this book will help you reap the benefits of your investment.

Practical, jargon-free and full of stunning images, Richard Earney's book should be on the shelf of every Lightroom user.

$41.95Add to cart

$75.95Add to cart

Journalism in the Digital Age: Theory and Practice for Broadcast, Print and Online Media

$75.95

by John Herbert. Journalism in the Digital Age: Theory and Practice for Broadcast, Print and Online Media Provides the practical techniques and theoretical knowledge that underpin the fundamental skills of a journalist. Provides the practical techniques and theoretical knowledge that underpin the fundamental skills of a journalist. It also takes a highly modern approach, as the convergence of broadcast, print and online media require the learning of new skills and methods. The book is written from an international perspective – with examples from around the world in recognition of the global marketplace for today’s media. This is an essential text for students on journalism courses and professionals looking for a reference that covers the skill, technology and knowledge required for a digital and converged media age. The book’s essence lies in the way essential theories such as ethics and law, are woven into practical newsgathering and reporting techniques, as well as advice on management skills for journalists, providing the wide intellectual foundation which gives credibility to reporting. CONTENTS: Journalism in the digital age; A questioning profession; Working in a modern newsroom; The purpose and meaning of news; Ethics, law and free speech; Journalism language; Language of print; Writing features; Reporting for broadcast; Broadcast presentation; Interviewing for print; Interviewing for radio and TV; Features and documentaries for radio and TV; Public affairs reporting; Investigative reporting; Specialist reporting; Appendix; Glossary; Bibliography Softbound: 349 pages ; 0.75 x 9.25 x 6.25″; ISBN: 0240515897

$75.95Add to cart

$165.00Add to cart

LIGHT SCIENCE & MAGIC – 5TH EDITION HARDCOVER

$165.00

Photographic lighting is a topic that will never go out of style, no matter how sophisticated cameras and other technology get. Even with the most high-tech gear, photographers still need to put a lot of thought and vision into lighting their photographs in order to get great results. This key skill has the power to dramatically and quickly improve photographs.

Light Science and Magic provides you with a comprehensive theory of the nature and principles of light, with examples and instructions for practical application. Featuring photographs, diagrams, and step-by-step instructions, this book speaks to photographers of varying levels. It provides invaluable information on how to light the most difficult subjects, such as surfaces, metal, glass, liquids, extremes (black-on-black and white-on-white), and portraits.

This new edition includes:

  • All new chapter titled “Setting Up Your New Studio”
  • A re-vamped and expanded chapter 8 now titled “Making Portraits”
  • New appendix of reliable photo gear sources
  • Over 100 new photographs and informational sidebars
  • Updated information about advances in flash equipment, LED panels and fluorescent lights

Styles of lighting continue to change, but the nature of light will always remain the same. Once photographers understand the basic physics of lighting, they can apply that knowledge to a broad range of photographic styles.

$165.00Add to cart

$50.95Add to cart

Lighting For Video, 3E

$50.95

Lighting theory and application are thoroughly discussed in plain language. This is an excellent text for new students and for the more experienced communications professional who needs to learn basic lighting for a quality video product. Techniques such as 3-point lighting, illuminating subjects in natural light (outdoors), and special effects for mood are as relevant today as they were in 1991. The only drawback is that there are some newer lighting products on the market that build on the basics. For that type of information, I suggest you consult trade manuals. This book will educate the novice to intermediate videographer. It will inspire future lighting technicians.

$50.95Add to cart

$38.95Add to cart

Michael Freeman’s Perfect Exposure – The Professional Guide to Capturing Perfect Digital Photographs

$38.95

Clear, direct and guaranteed, the perfect exposure method looks at the way professionals work, and lays out the decisions and sequences with absolute clarity, while incorporating the latest, powerful post-processing techniques. Choosing the exposure for a photograph is infinitely complex and one of photography’s most absorbing paradoxes because it affects everything in the image and its effect on the viewer. Understanding how and why exposure works is essential, not only because it helps you to decide what is instinctively “right,” but this book will give you confidence in that decision–an invaluable skill for every single photographer. Full of beautiful photographs taken by Michael Freeman, this book will arm you with the tools you need for perfect exposure of your photographs.

Michael Freeman is the author of the global bestseller, The Photographer’s Eye.  Now published in sixteen languages, The Photographer’s Eye continues to speak to photographers everywhere. Reaching 100,000 copies in print in the US alone, and 300,000+ worldwide, it shows how anyone can develop the ability to see and shoot great digital photographs.

$38.95Add to cart

$50.95Add to cart

More Food Styling for Photographers & Stylists

$50.95

More Food Styling for Photographers & Stylists

A guide to creating your own appetizing art

By Linda Bellingham, Jean Ann Bybee, Brad G. Rogers

Published September 21st 2011 by Focal Press – 294 pages

Thanks to the exploding popularity of food-based television shows (entire networks, even), websites, books, and magazines, food stylists and food photographers are in more demand today than ever before. While there are many amazing opportunities for creative professionals to showcase their work in ads, cookbooks, blogs, and food packaging, there is also more competition for these jobs. Whether you are a food stylist who works alongside photographers or a food photographer yourself, you’ll find everything you need to know to give your portfolio that little extra push in this expert guide by three professionals with decades of experience in each field. More Food Styling for Photographers covers topics that Linda, Jean Ann, and Brad’s fans have been asking for, such as shooting food on location, working with packaged foods, building the perfect breakfast shot, and more. Clients and foodies eat with their eyes first, so don’t be afraid to play with your food – make sure it’s YOUR image that whets their appetite!

CONTENTS:  Introduction to Food Styling; Sets and Settings; Chilling Facts about Cold Beverages (including a new section on beer and cocktails); Tips and Techniques for Turning Off-the-Shelf Items into Photo-Worthy Works of Art: Working with Packaged Foods (pizza, pie shells, etc.); Mexican Food; Hot Dogs; Breakfast (including working with pancakes); Shooting Food on Location; Product Line Shots (ex: shooting a montage for a bakery); Tricks of the Trade: Working with smoke, drips, pours, including hands in the shot

$50.95Add to cart

$65.95Add to cart

Motion Graphic Design – 3rd Edition

$65.95

Motion Graphic Design

Applied History and Aesthetics, 3rd Edition

By Jon Krasner

Focal Press – 2013 – 526 pages

Enhance your knowledge of motion graphic design aesthetics and history with this authoritative look at the evolution of the art form.

Motion Graphic Design, Third Edition provides a historical and critical overview of how the language of traditional graphic design is combined with the dynamic visual language of cinema in film, television, and interactive media. It features works from highly acclaimed animators and motion graphics studios from across the globe.

This new edition has been updated to include:

  • Thorough analysis of motion graphics designed for websites, informational kiosks, desktop and mobile touchscreen applications, DVD menus, and games
  • Inspiring examples of how motion graphics continue to shape our visual landscape by transforming interior and exterior spaces into more engaging, immersive environments
  • Coverage of conventional frame-by-frame animation techniques including stop-motion, cutout, and freehand by contemporary animators and motion design studios
  • Instruction in how to create continuity or discontinuity and maintain the interest of viewers with frame mobility and rhythmic editing
  • Discussion of pictorial and sequential aspects of motion graphics compositions and how they are choreographed to enhance messages and enrich stories
  • A companion DVD featuring new professional and student work from around the globe, as well as figures from the textbook

This is a must-have whether you are a student who is learning the principles of motion graphics or a professional in need of inspiration and new ways to impress your clients. Anyone working in or aspiring to work in the motion media industry will benefit greatly from this valuable resource.

$65.95Add to cart

$46.95Add to cart

Nikon DSLR: The Ultimate Photographer’s Guide

$46.95

Description

Whilst camera-specific guides provide the how-to, manual style information on how to use your particular model of camera, this manufacturer-specific guide provides you with all the information you need as a Nikon DSLR photographer to optimise your workflow and capture great images.

Jim White and Tony Sweet show you how to increase the quality of your photos, save time and work smarter, starting with the most pressing questions: Which camera should you use? Which lens is best? Which accessories are must-haves? How can you get the most out of Nikon's Capture NX Software?

In-depth, specific features of the newest Nikon DSLRs are also covered, helping you to make your camera really work for you. Complete with practical advice, key workflow solutions and detailed images that display multiple camera functions, this book is a must have for every Nikon photographer.

Part of Focal's Digital Workflow series, this is the Nikon version of the popular Canon DSLR: The Ultimate Photographer's Guide.

* A manufacturer-specific guide to DSLR photography using equipment from one of the industry's leading brands, by a Nikon 'Legend Behind the Lens'

* Shows digital photographers how to use their Nikon gear creatively and effectively to optimize workflow, save time and improve results

* Showcases the work of professional photographers from the worlds of wedding photography, fine art, travel and nature, with top tips and insights to inspire and inform

Contents

Introduction; The basics; Digital workflow; The cameras: D40/ D40X, D80, D300 and D3; Common features of the Nikon DSLR cameras; Shooting modes; Achieving good exposure and color; Nikon glass; Close up; Capture NX; Nikon legends; Index

$46.95Add to cart

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